I’m a strong believer in working together and I love to partner with others whenever I can. The suggestion of partnerships between businesses can scare many because they think they might have to give something up, compromise, lose profit or even control. To me partnership in its simplest form means being ‘for’ one another; being positive and encouraging about one another’s business. If I form a partnership with a café then I would recommend them to someone who was perhaps visiting the area. In other words I would promote that business through word of mouth. A more developed partnership would be collaboration – looking at opportunities to do things together that would be of benefit to both businesses. One obvious way to do this would be to display one another’s promotional material in our businesses. Or perhaps even create new publicity displaying both businesses.
What I’m trying to portray is that partnerships can be simple and they are most definitely flexible. If you like the idea of this and would like to explore partnership opportunities then do get in touch.